UK band The Vaccines decided to use fan photos uploaded to Instagram for their new video, waiting for new single Wetsuit. Fans must tag correctly their photos with #vaccinesvideo and it's done.
Using Instagram as a promoting tool is not an innovative idea but for sure the result will be a great sequence of pictures taken from many festivals across Europe. Instagram now raised up to 5 million users (!) and 100 million photos uploaded by mid-June so all we can do is watching the teaser below and... looking for a live concert by The Vaccines to partecipate.
via TNW
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